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Surfers relish a friendly, early February session on the Jordan River as a log boom is towed, destined for the Fraser River. Photo: Nora O’Malley, Local Journalism Initiative Reporter.

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Could shifting gears from forestry to tourism become a big BC payoff?

With over 400 Indigenous tourism-related businesses open in 2023 supporting 9,962 jobs, First Nations may be just “scratching the surface” of an industry filled with opportunity.

Nora O'Malley, Local Journalism Initiative, Ha-Shilth-Sa·Monday, March 2, 2026·8 min read