BC's lacklustre cannabis legalization, charted
Despite its disproportionately weed-smoking populace, BC has done a terrible job at getting them to buy the legal stuff

Last month, Capital Daily published an extensive feature detailing the latticework of delays, bureaucratic odysseys and general red tape that has characterized the first months of legal cannabis in BC. The end result is that one of Canada's most cannabis-infused provinces now has one of its weakest cannabis sectors. Over the past few weeks we've asked our resident data analyst, Snejana Vorona, to dig up the numbers on how legal weed is selling in BC, and how it compares to both the rest of Canada and our own still-substantial black market. Her findings, as laid out below, point to a province that has disproportionately refused to find above-board weed dealers.
Monthly cannabis stores sales by province and territory
2018Dec2019FebMarAprMayJunJulAugSepOctNovDec2020FebMarAprMayJun02,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,00028,00030,00032,00034,00036,00038,00040,00042,00044,00046,00048,000
Newfoundland and Labrador
Prince Edward Island
Nova Scotia
New Brunswick
Quebec
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Yukon
Northwest Territories
Prince Edward Island
New Brunswick
Manitoba
Alberta
Northwest Territories
British Columbia
Newfoundland and Labrador
Nova Scotia
Quebec
Ontario
Saskatchewan
Yukon
Nunavut data is not provided

As shown above, BC is in a distant fourth place when it comes to retail sales of cannabis. This isn't tremendously surprising with Ontario, which has nearly three times the population of BC. But Alberta, despite 700,000 fewer people, has been utterly thrashing BC's total since Day One. Wild Rose Country has been generally more permissive in granting licenses to both retailers and producers, and Alberta cities got a major head start on store openings. In the first days of legalization, when BC only counted one brick-and-mortar weed store, there were 12 in the Edmonton area alone.
Cannabis stores sales Canada vs BC
Canada
British Columbia
Nov ’18
55,396
1,077
Dec ’18
58,848
1,239
Jan ’19
55,451
1,963
Feb ’19
52,082
1,888
Mar ’19
60,764
2,732
Apr ’19
74,636
2,532
May ’19
85,946
3,563
Jun ’19
91,692
4,230
Jul ’19
106,064
5,965
Aug ’19
125,954
12,037
Sep ’19
122,927
12,088
Oct ’19
129,980
12,937
Nov ’19
136,775
19,021
Dec ’19
147,885
17,768
Jan ’20
154,077
19,782
Feb ’20
151,930
21,009
Mar ’20
181,180
23,699
Apr ’20
178,429
23,850
May ’20
186,353
27,460
Jun ’20
201,061
29,393
scales are independent

Thirteen out of every 100 Canadians lives in BC. But as the chart above shows, that ratio certainly doesn't hold true for the country's pot-buyers. In the first month of legalization, BC accounted for only 2% of Canadian pot sales. And it's only been in 2020 that BC's proportion of Canadian pot sales has risen enough to match its proportion of the Canadian population. Still, for a province widely known as the Napa Valley of Cannabis, it would be reasonable to assume that BC should be accounting for a slightly higher share of national sales.
Total number of retail cannabis licences issued in BC
Surrey and Fraser Valley
6
Greater Vancouver and Sunshine Coast
50
Vancouver Island, Powell River and Gulf Islands
63
Interior and the North
149
Data current as of August, 28th 2020

268 retail store licenses isn't nothing, but for context, that's the same amount of licenses that Alberta had issued a year ago. The keen observer may also notice that the most lightly populated region of BC is also the most disproportionate holder of cannabis retail licenses. One million of BC's 5 million people live in the Interior and North, but hold 55% of the province's retail licenses.
Licensed vs unlicensed Canadian cannabis sales
2010201120122013201420152016201720182019202002004006008001,0001,2001,400
Cannabis products for non-medical use (licensed)
Cannabis products for non-medical use (unlicensed)
Cannabis products for non-medical use (unlicensed)
Cannabis products for non-medical use (licensed)

It turns out Statistics Canada keeps tabs on black market (or "unlicensed") sales of recreational Canadian cannabis. And as the chart above shows, legal weed has definitely taken a bite out of the black market, but hasn't yet been able to overtake illegal weed in raw sales. As legal drugs go, this is a disparity that remains unique to cannabis. Black markets exist for Canadian alcohol and tobacco, but they aren't the primary supplier. It also shows that cannabis legalization has thus far failed at its primary stated purpose. In the months leading up to legalization, the federal minister responsible, Bill Blair, often talked up the primary purpose of the Cannabis Act as taking a scythe to the country's illicit market.
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